The Project. Shaga Odyssey is a website created for Shaga, a Web3 gaming brand focused on making blockchain technology usable in a real gaming context. Designed by Phenomenon Studio, the platform presents Shaga’s core product — a gaming controller with a built-in crypto wallet and biometric security — without pushing users through dense technical explanations.
The interface favors structure and readability over visual density. Content hierarchy is clear, motion is used with restraint, and pacing is deliberate. These choices help users understand what the product does, why it matters, and how it fits into the broader gaming landscape.
The objective wasn’t to signal novelty or technical sophistication at every turn. It was to remove uncertainty. By keeping the experience grounded and direct, the interface builds trust around a new category of gaming hardware — one that reframes ownership and security without asking users to slow down or second-guess what they’re seeing.
Results & Impact. The website attracted 184.7K+ unique visitors and received industry recognition, including Awwwards – Site of the Day, honors from CSS Design Awards, and DesignRush Best Website. Clear, well-positioned calls to action supported decision-making and improved conversions.
As a result, the design strengthened Shaga’s visibility and credibility within the Web3 gaming market, functioning not just as a visual showcase, but as a practical business asset.
