Provide outcomes like user adoption, conversion rates, increased engagement, improved business results, or recognition within the industry. Concrete evidence is essential to help the jury assess the impact and effectiveness of your project.
If your project is a concept, prototype, or student work, focus on:
- Problem definition & relevance – what challenge does your concept address, and why does it matter?
- Innovation & originality – how does your idea propose a new or better solution compared to existing approaches?
- Design process – show research, user insights, and the thinking behind your design decisions.
- Usability & clarity – demonstrate how the experience would work if realized, using wireframes, flows, or interactive prototypes.
- Potential impact – explain the expected benefits if implemented (e.g., how it could improve engagement, solve a user need, or create business value).