The Project. A corporate website was developed for Club Support, an IT and consulting provider working with golf, yacht, and sports clubs. With more than twenty years in the industry, the company needed a platform that could communicate experience clearly while supporting expansion into the US market.
The redesign focused on structure before surface. UX, content hierarchy, and lead paths were reworked to make the site easier to navigate and easier to understand. What had grown into a fragmented set of pages was consolidated into a single, coherent system. Visually, the site stays restrained and practical, reinforcing credibility without leaning on decoration.
The experience is straightforward. Navigation is predictable, content is organized around real client questions, and calls to action appear where users naturally look for next steps. A blog was introduced to support ongoing communication and share domain knowledge, shifting the site from a static presence to an active point of contact.
Results & Impact. Lead generation improved as a direct result of clearer UX and a more intentional SEO structure. More than 13 pages were unified into one design system, reducing complexity and making the site easier to maintain over time.
The blog created a consistent channel for client-facing communication and expertise sharing. At the same time, the platform was built with US market entry in mind, providing a stable foundation for growth without the need for future structural rework.
