i.design is the UX design award built on the principle defined by Don Norman: great design succeeds only when emotional response and functional performance work together. By participating, your work is evaluated within a framework that reflects how people actually perceive, understand, and use interfaces.

Selected winners are invited to curated cross-collaboration opportunities. This includes participation in expert-led webinars and roundtables, podcast features focused on design decisions, cross-interviews with jurors, and thought-leadership content.

Selected projects are featured through curated PR, expert articles, and interviews on respected design and UX platforms. Your work is also archived in the permanent our UX design winners gallery, searchable by industry professionals, recruiters, and the media.

i.design is not a competition of personal taste. Every winning project receives jury reasoning logs based on our scoring framework. You don’t just see that you won – you understand why and what to improve for the future.

Through continued participation and strong performance over multiple years, you can qualify for Company of the Year — awarded based on cumulative evaluations across seasons. This distinction places you among the top 5% of companies worldwide that demonstrate sustained excellence.

Winners get a custom-crafted i.design trophy, a printed certificate, and a set of assets to share your win for your site, client decks, or just to make some noise online about your UX design award win.