Focus on Interaction
The i.design award was founded by a team of designers and marketers who understand that interface design is not just about aesthetics, it's about how things work. We recognize products that combine visual clarity with usability, performance, and purpose.
AI-Conscious
We don’t just look at what you built, we care how you built it.The i.design award recognizes thoughtful use of modern tools, including AI. Whether you used AI to enhance research, automate UX flows, or generate concepts, we evaluate how technology supports your process.
Designed by Practitioners
The i.design jury is made up of leading UI/UX designers, digital marketers, and product strategists who work hands-on with real products and real users every day.
Designed for the Cross-Functional Creative
Our structure reflects how design actually works today across products, marketing, and experimentation. With dedicated spaces for digital design, branding & digital marketing, and design concepts, we welcome both launched products and bold ideas.
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